Media language- The first key convention is the talk talk broadband logo at the bottom of the image in big capital letters. The logo is lit up which matches up with the slogan- 'A brighter home for everyone'. The word 'brighter' links with the logo because the logo is bright and catches peoples attention quickly. The image suggests that the people who use talk talk broadband are well educated. I know this because in the house there are loads of books on the shelf and also she is using a laptop which suggests she can read. The slogan explains that if you're using talk talk broadband then you'll have a brighter future. The colours are very light, it shows that the people who use talk talk are very calm and have no problems.
institution- The major institution behind this advert is BT sport. This is because they're both broadband and similar because they both provide internet for people. Talk talk broadband is better than BT sport because the internet doesn't cut off at all.
Audience- I think this advert is aimed at older customers of talk talk broadband since they know how to pay and if the broadband is good. They will know how much it costs in a month/ year. I think the age range is 20-60 because older people are more aware of the payment. I think the gender percentage is 50% male and 50% female because in my opinion I think both genders know about the broadband and how to deal with it.
Representation- This advert presents that talk talk broadband is the best and helps everyone live in peace and success. This advert also shows a women holding a laptop alone in a house. The house looks bright and comfortable. This suggests that by using talktalk broadband it makes you have a brighter home.
institution- The major institution behind this advert is BT sport. This is because they're both broadband and similar because they both provide internet for people. Talk talk broadband is better than BT sport because the internet doesn't cut off at all.
Audience- I think this advert is aimed at older customers of talk talk broadband since they know how to pay and if the broadband is good. They will know how much it costs in a month/ year. I think the age range is 20-60 because older people are more aware of the payment. I think the gender percentage is 50% male and 50% female because in my opinion I think both genders know about the broadband and how to deal with it.
Representation- This advert presents that talk talk broadband is the best and helps everyone live in peace and success. This advert also shows a women holding a laptop alone in a house. The house looks bright and comfortable. This suggests that by using talktalk broadband it makes you have a brighter home.
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